Bachelor of Business Administration -Internet Marketing and Entrepreneurship

Flexible, Affordable, Accredited

The Bachelor of Business Administration in Internet Marketing and Entrepreneurship (BBA-IME) program is designed to provide students with knowledge and skills to apply business principles and management practices with specialization in internet marketing and entrepreneurship. The program covers current business practices in modern business organizations with knowledge of current practice.

Flexible, Affordable, Accredited

The Bachelor of Business Administration in Internet Marketing and Entrepreneurship (BBA-IME) program is designed to provide students with knowledge and skills to apply business principles and management practices with specialization in internet marketing and entrepreneurship. The program covers current business practices in modern business organizations with knowledge of current practice.

 

Click here to view course curriculum and costs.

Admission Requirements

1) High school diploma, GED, or its recognized equivalent

2) Application for Admission

3) Complete New Student Orientation

Career Outcomes:

Possible career avenues with a Bachelors in Business Administration in Internet Marketing and Entrepreneurship 

outcomes-manager

Digital Marketing Manager

network-specialist

Digital Project Manager

community-manager

Agency Chief Operations Officer

customer-service copy

Digital Marketing Specialist

software-dev

Social Media Advertising Expert

What will CIU’s online Business Administration in Internet Marketing and Entrepreneurship teach me?

Upon successful completion of this program, students will be able to:

  • Demonstrate the proper use of effective oral and written communication and professional presentations
  • Explain the importance of leadership, organizational culture and human relationships in organizations
  • Identify and analyze managerial and organizational information needs and use appropriate information technologies to drive marketing decision making
  • Apply quantitative and qualitative skills for solving business problems and appreciate the value of statistical techniques and information technologies in business decision making and entrepreneurial applications

Internet Marketing & Entrepreneurship Course Topics Include:

Business Operations

Small Business Entrepreneurs

Digital Marketing Concepts

Business Methods

Online Internet Marketing & Entrepreneurship (BBA-IME) Course Curriculum:

The Bachelor of Business Administration in Internet Marketing and Entrepreneurship degree requires completion of 120 semester credits of coursework which includes 36 credits of General Education and Elective courses, 72 credits of Business Administration courses, and 12 credits of Internet Marketing and Entrepreneurship Specialization courses.

1. General Education: 36 Credits/12 Courses

A. English Communication: 6 Credits/2 Courses

  • GEN 101 English Composition I
  • GEN 201 English Composition II

B. Mathematics/Science/Computer Science: 9 Credits/3 Courses

  • GEN 104 Mathematics
  • GEN 105 Algebra
  • IST 221 Fundamentals of Computing

C. Social Science: 6 Credits/2 Courses

  • ACE 100 Accelerate, Connect, Equip
  • Social Sciences Elective (100/200)

D. Humanities and Fine Arts: 6 Credits/2 Courses

  • GEN 102 United States History
  • GEN 103 United States Government

E. General Education or Elective (100/200): 9 Credits/3 Courses

  • Elective
  • Elective
  • Elective

2. Business Administration Courses: 72 Credits/24 Courses

A. Accounting

  • ACC 222 Financial Accounting
  • ACC 421 Managerial Accounting

B. Business

  • BUS 201 Business and Society
  • BUS 214 Business Statistics
  • BUS 215 Business Communication
  • BUS 225 Fundamentals of Business Ethics
  • BUS 314 Business Law
  • BUS 416 Business Negotiations
  • BUS 425 Business Ethics
  • BUS 426 Quantitative Methods in Business

C. Economics

  • ECO 215 Survey of Economics
  • ECO 220 Macroeconomics
  • ECO 418 Microeconomics

D. Finance

  • FIN 224 Principles of Financial Management

E. Information Technology

  • IST 228 Data Communications and Distributed Networks
  • IST 439 Enterprise Resource Management

F. Management

  • MGT 228 Introduction to the Process of Management
  • MGT 251 Organizational Behavior
  • MGT 440 Operations Management
  • MGT 445 Strategic Management
  • MGT 448 Human Resource Management
  • MGT 450 Project Management for Managers
  • MGT 460 Leadership in Organizations

G. Marketing

  • MKT 226 Principles of Marketing

 

3. Internet Marketing and Entrepreneurship Specialization Courses: 12
Credits/4 Courses

Credits/4 Courses

  • MGT 462 Small Business Entrepreneurs
  • MKT 450 Global Marketing
  • MKT 452 Advertising
  • MKT 456 Consumer Behavior

GENERAL ELECTIVE COURSES – (SELECT 3 COURSES FROM THE LIST BELOW)

  • HCA 301

Fundamentals of Healthcare Systems

  • HCA 315

Medical Assisting

  • HCA 337

Statistics for Health Policy and Administration

  • HCA 425

Healthcare Management, Organization, and Behavior

  • HCS 430

Information Technology for the Healthcare Professional

  • IST 227

Information Technology in Business

  • IST 235

Legal Issues in Information Technology

  • IST 423

Information System Analysis Design and Implementation

  • IST 426

Advanced Systems Administration

  • IST 430

Information Systems Management and Practice

  • IST 433

Advanced Database Management

  • IST 435

Information Systems Project Management

  • IST 445

Network Infrastructure and Services

  • IST 446

Advanced Internet Security and Threats

  • IST 450

Directory Services and Infrastructure

  • IST 452

Messaging Infrastructure Management

  • IST 458

Routing and Switching Systems

  • Elective 100/200/300/400
 

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