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Drive Your Business to Success

Internet Marketing Workshop

June 2-3, 2018

Learn the ACAR Method of Online Marketing

Attract   Convert  Analyze   Review

Class is limited to 15 students

Tuition: $300 per student and includes:

Lunch both days (Vegan Friendly Options Available)

The ACAR Method Workbook

Certificate of Completion

REGISTER NOW!  Space is limited!


Who? Business professionals who want to learn how to optimize the most important aspects of online marketing – SEO, Email marketing, website optimization, web analytics, conversion planning, mobile marketing online reputation management, managing digital campaigns and more.

What? A two-day intensive workshop where you’ll leave with personalized advice on how to attract more traffic, convert them to paying customers, analyze your results, and review the marketing strategy for YOUR business.

Where? Virscend University Main Campus

16490 Bake Pkwy, Ste 100

Irvine, CA 92618

When? June 2-3  2018

9:00 am- 3:30 pm

Why Us? California Vue is a joint partnership between California Intercontinental University and Virscend University. Not only are we experts in online marketing, we’re marketing professors. We back our techniques with solid research, so that you get the results that have been proven to drive business results and keep you on the leading edge of business change.


Day One


8:30 am -9:00 am               Registration and Networking

9:00 am-11:45 am             Welcome and Workshop Overview


The ACAR Method of Online Marketing







  • The role of your website in your digital marketing strategy
  • Elements of a successful website
  • Usability and user-experienc


  • Conversion planning
  • Conversion optimization


11:45 am -12:30 pm        Lunch    Vegan Friendly

12:30 pm – 3:30 pm         Analyze Part One:  Website Analytics


This section will cover:

  • Key terms associated with website measurement (terminology + definitions)
  • Analyzing the traffic to your website
  • Differentiating between high quality and low-quality traffic
  • Understanding the behavior of website visitors
  • Using analytics to drive insights and optimization


Day Two


8:30 am -9:00 am               Networking

9:00 am-11:45 am             Day Two Welcome and Questions


Analyze Part Two: Keyword Analysis and Search Engine Optimization

This section will cover:

  • What SEO is and how search engines work
  • Keyword analysis and optimization
  • Ranking factors that drive sites to the top of search engines (and content marketing)
  • Optimizing your site for search engines
  • Off-site optimization for search engines
  • Building your search engine optimization plan


11:45 am-12:30 pm         Lunch    Vegan Friendly

12:30-3:30 pm  Branding and Online Reputation

Discover the power of online reputation management including review sites & creating a strong branded presence.

Applying ACAR to Your Business


Workshop Conclusion



About Irvine

Join us for an information-packed and fun-filled weekend in Irvine, California. Learn all day, and you have the night to play!  Virscend University is just minutes away from the beach, and the world-famous Irvine Spectrum shopping and dining area. Discounts are available for some of Irvine’s best restaurants as well as hotel lodging for those coming from out of town.

Drive Your Business to Success


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California Intercontinental University
17310 Red Hill Ave. #200 Irvine, CA 92614




California Intercontinental University is accredited by the Distance Education Accrediting Commission. The Distance Education Accrediting Commission is listed by the U.S. Department of Education as a recognized accrediting agency. The Distance Education Accrediting Commission is recognized by the Council for Higher Education Accreditation (CHEA).