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Bachelor of Business Administration in Internet Marketing and Entrepreneurship Program

Earn a degree in Internet Marketing and Entrepreneurship and prepare for a great career or start your own business.

The Value of a CALUNIVERSITY Online Bachelor of Business Administration in Internet Marketing and Entrepreneurship Degree

For those who are looking to jump-start a career in online marketing or start their own business, the Bachelor’s degree with a focus in Internet Marketing and Entrepreneurship provides a solid foundation on the path to a successful career. With courses that explore modern marketing concepts such as social media and global marketing and advertising, students will learn how to communicate with a dynamic range of consumers and get to know what it takes to effectively capture attention and boost business in return. Now more than ever, small businesses and start-up companies are a popular path for those who want to be their own boss and be a part of something big from the ground up.

Through a wide-angle perspective, students will have the opportunity to view business structures as both entrepreneurs and social investors. The Entrepreneurship managerial emphasis will help students form their working knowledge of business catering specifically to new business ventures. Consumer Behavior emphasizes the importance of understanding the processes that influence the acquisition and consumption of goods and services. A comprehensive approach to behavioral models and concepts can predict consumer behavior and lead to a better understanding of the complex forces that affect the marketplace.

A key aspect of successful marketing techniques lies in advertising. – students will learn the strengths and weaknesses of different types of media as well as budgeting procedures and negotiation with media sales personnel. Students will learn global marketing strategies in international markets as well as global competitive analysis and strategy. Presented with real-world business challenges and scenarios, candidates will learn to develop and marketing and communications plan essential steps to launching and managing a new business venture.

The appeal of pursuing a degree in Internet Marketing and Entrepreneurship is the seemingly endless number of career path options. Start-ups can be founded upon everything from restaurants to manufacturing and commercial plants to software applications. With the combined knowledge of how to best utilize the internet for marketing purposes to the concepts that determine how fast a business grows, graduates  with a bachelor degree  in Internet Marketing and Entrepreneurship will be prepared to enter world with the tools to create something new and  affect positive change.

Credits required for degree completion: 120
Maximum transfer credits accepted: 90
Program length: 4 years
Cost per credit: $345
Payment options: Click to view interest-free payment options

Program Competencies and Learning Objectives

  • Demonstrate the proper use of effective oral and written communication and professional presentations.
  • Explain the importance of leadership, organizational culture and human relationships in organizations.
  • Identify and analyze managerial and organizational information needs and use appropriate information technologies to assist in business decision making.
  • Apply quantitative and qualitative skills for solving business problems and appreciate the value of statistical techniques and information technologies in business decision making.
  • Apply principles of planning, organizing, and leading business operations.
  • Explain the importance of integrity and professional ethics in business settings.
  • Design, develop, and implement strategies that enhance the marketing of products and services.
  • Define micro and macroeconomics and financial analysis and decision making
  • Identify human resource management practices and such behavioral issues as motivation and diversity.
Degree Plan BACHELOR OF BUSINESS ADMINISTRATION IN INTERNET MARKETING AND ENTREPRENEURSHIP (BBA IME)
Course Number Course Name Prerequisite Credits Foundation/ Core GE Elective/ Specialization
Semester 1
GEN 101 English Composition 3 3
GEN 113 Introduction to Psychology GEN 101 3 3
BUS 215 Business Communications 3 3
Semester 2
GEN 212 Introduction to Philosophy GEN 101 3 3
GEN 104 Mathematics 3 3
IST 221 Fundamentals of Computing GEN 104 3 3
Semester 3
GEN 213 Introduction to World Religions GEN 101 3 3
ECO 215 Survey of Economics 3 3
BUS 201 Business and Society 3 3
Semester 4
GEN 102 US History 3 3
ECO 220 Macroeconomics ECO 215 3 3
MKT 226 Principles of Marketing BUS 201 3 3
Semester 5
GEN 103 US Government 3 3
IST 228 Data Communication and Distributed Networks IST 221 3 3
MGT 251 Organizational Behavior 3 3
Semester 6
GEN 112 World History 3 3
ACC 222 Financial Accounting GEN 104 3 3
BUS 314 Business Law GEN 103 3 3
Semester 7
GEN 105 Algebra GEN 104 3 3
ACC 421 Managerial Accounting ACC 222 3 3
FIN 224 Principles of Financial Management ACC 222 3 3
Semester 8
BUS 214 Business Statistics GEN 105 3 3
BUS 425 Business Ethics GEN 212 3 3
ECO 418 Microeconomics ECO 215 3 3
Semester 9
BUS 426 Quantitative Methods in Business GEN 105 3 3
MGT 448 Human Resource Management MGT 251 3 3
Elective/ Specialization 3 3
Semester 10
IST 439 Enterprise Resource Management IST 221 3 3
MGT 328 Process of Management 3 3
Elective/ Specialization 3 3
Semester 11
GEN 106 Calculus GEN 105 3 3
BUS 416 Business Negotiation GEN 101 3 3
Elective/ Specialization 3 3
Semester 12
MGT 440 Operations Management BUS 214 3 3
MGT 450 Project Management MGT 328 3 3
Elective/ Specialization 3 3
Semester 13
MGT 445 Strategic Management MGT 328 3 3
MGT 456 International Management MGT 440 3 3
Elective/ Specialization 3 3
Semester 14
MGT 460 Leadership in Organizations MGT 440 3 3
120 45 30 45

General Electives

  • MGT 450 Project Management
  • MGT 448 Human Resource Management
  • MGT 445 Strategic Management
  • IST 439 Enterprise Resource Management
  • BUS 416 Business Negotiation
  • BUS 201 Business and Society
  • BUS 214 Business Statistics
  • ECO 220 Macroeconomics
  • MKT 226 Principles of Marketing
  • IST 228 Data Communications and Distributed Networks

General Education Courses

  • GEN 101 English Composition
  • GEN 102 US History
  • GEN 103 US Government
  • GEN 104 Mathematics
  • GEN 105 Algebra
  • GEN 106 Calculus
  • GEN 112 World History
  • GEN 113 Introduction to Psychology
  • GEN 212 Introduction to Philosophy
  • GEN 213 Introduction to World Religions

Required Core Courses

  • MGT 456 International Management
  • MGT 440 Operations Management
  • BUS 425 Business Ethics
  • ACC 421 Managerial Accounting
  • ECO 418 Microeconomics
  • MGT 251 Organizational Behavior
  • MGT 328 Process of Management
  • BUS 314 Business Law
  • MGT 460 Leadership in Organizations
  • BUS 426 Quantitative Methods in Business

Business Foundation Courses

  • ECO 215 Survey of Economics
  • FIN 224 Principles of Financial Management
  • ACC 222 Financial Accounting
  • IST 221 Fundamentals of Computing

Emphasis Courses

  • MGT 443 Entrepreneurship
  • MKT 450 Global Marketing
  • MKT 452 Advertising
  • MKT 456 Consumer Behavior
  • MGT 462 Small Business Entrepreneurs

Course Schedule

The Bachelor of Business Administration program requires the completion of 120 units of coursework that include:

General Education Courses:  30 Units / 10 Courses
California Intercontinental University uses elements of the Intersegmental General Education Transfer Curriculum (IGETC) to determine the breadth of requirements for general education courses. In making this determination, courses that are recognized by IGETC that are not offered by California Intercontinental University may be considered for waiver of certain General Education courses.

General Electives:  30 Units / 10 Courses
In alignment with the Liberal Education and America’s Promise (LEAP) program, students can demonstrate multidisciplinary knowledge through transfer of courses or students may also elect to fulfill the unit mandate by taking the courses below or any other undergraduate courses offered by California Intercontinental University

Business Foundation Courses:  15 Units / 5 Courses
Required Core Courses:  30 Units / 10 Courses
Specialization Courses:  15 Units / 5 Courses

Admissions Requirements

In addition to the preliminary admissions requirements, an applicant for the Bachelor’s degree program must submit and meet the following admission prerequisites:

  1. Official transcript showing the completion of a high school diploma or GED, (with no college-level work). DD 214 documents showing High School completion may be accepted as proof for military students.
  2. If the applicant has completed some approved postsecondary college work, a sealed copy of his/her official transcripts will be required (no verification of HS completion will be needed in this case)
  3. The applicant’s college academic record must show a minimal grade point average (GPA) of C (2.0 on a scale of 4.0) or higher

Graduation Requirements

The Bachelor’s Degree is conferred upon those who have fulfilled the following requirements:

  1. Successfully complete the GE, Required, and Emphasis courses of the appropriate curriculum (or their equivalent) and have fulfilled the minimal required Learning Time for each course and program
  2. Met the study time residency requirement for degree completion and award
  3. Achieve at least 2.0 Cumulative Grade Point Average (CGPA) for all courses taken at California Intercontinental University
  4. Be cleared of all indebtedness and other obligations to California Intercontinental University prior to degree award
  5. Be recommended for graduation by the Faculty and Academic Department

Other Related Programs

Bachelor of Business Administration
BBA – Healthcare Administration
Bachelor of Engineering Information Technology
Bachelor of Science in Management Information Systems

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