MBA - Hollywood Business and Entertainment Management

A Master’s of Business Administration with an emphasis in Hollywood and Entertainment Management is designed to prepare students for careers in the business fields of entertainment, public relations, media promotion, marketing and distribution, talent search, management and organization, entertainment production, capitalization and financing, and artist management. Students pursing this emphasis will learn about the business of the entertainment industry, the ins-and-out of media management, budgeting and financial management of special projects, and representation and/or managing celebrities. Individuals with interest in entertainment work, movie and media industry will much benefit from this emphasis.

MBA CURRICULAR REQUIREMENTS (45 units)

1. REQUIRED COURSES: 21 units/7 Courses

• GRC 500 MBA Program Planning & Practices & Knowledge TRA
• ACC 511 Financial Statement Analysis
• MKT 517 Marketing and Brand Management
• ECO 518 Economics for Decision Making
• MGT 525 Strategic Human Resource Management
• MGT 545 Strategic Management & Competitive Globalization
• GRC 505 Problem Analysis & Research Methods

Students will take the Comprehensive Competency Assessment 1 (CCA1) upon completion of the above listed Required Courses.

2. SPECIFIC COURSES FOR EMPHASIS: 15 units/5 courses

• HEM 502 Entertainment Business Finance & Capitalization
• HEM 507 Entertainment Media Content Marketing & Distribution
• HEM 512 Talent Representation & Artist Management
• HEM 517 The Art of Entertainment Industry Public Relations
• HEM 522 Project Production & Scheduling for Television & Film

Comprehensive Competency Assessment 2 (CCA2) Exam will be taken after completing the 5 emphasis courses

3. PREPARATION OF MASTER’S CAPSTONE PROJECT OR MASTER’S THESIS: 9 Units

To fulfill this academic requirement, student must select either a Master’s Capstone Project or a Master’s Thesis and receives approval by the Student Advisory Faculty (SAF). Students must successfully complete 9 semester units of coursework in this area.

For the Master’s Capstone Project, students must complete 9 semester units of coursework ending with a Capstone Project Report:

• GRC 520 – Project Research Plan; PR: CCA 2
• GRC 530 – Master’s Capstone Project; PR: GRC 520

For the Master’s Thesis, students must complete 9 semester units of coursework ending with a Thesis:

• GRC 525 – Thesis Plan; PR: CCA 2
• GRC 535 – Master’s Thesis; PR: GRC 525