BBA - Bachelor of Business Administration

The Bachelor program of Business Administration requires completion of 120 semester units of coursework that include 30 units of GE courses, 30 units of General Business Required Courses, 30 units of Business Core Courses, 15 units of Business Administration and 15 units of Emphasis courses. This Bachelor program is offered with two areas of Emphasis:

INTERNET MARKETING and ENTREPRENEURSHIP (IME)

HEALTHCARE ADMINISTRATION (HCA)

Competencies	Learning Objectives
English Communication	To demonstrate the ability to communicate effectively, both oral and written capacities as evidenced by the proper use of grammar, phraseology and organizational skills.
Humanities, Mathematics & Science	To demonstrate the ability to discuss aspects of cultures and worth of society, recognize the contribution of science and use of appropriate mathematical thinking to judge the relevance of results when applying technology to solve problems.
Critical Thinking & Analytical Skill	To demonstrate the ability to apply critical thinking and use of deductive reasoning in solving problems while completing the program, recognizing that a skill learned in one course can be applied to all other courses.
Technology Proficiency	To demonstrate a command in the effective use and application of Technology that is now commonplace at home and workplaces.
Professional Responsibility	To demonstrate the ability to make ethical choices in personal and professional lives.
Management Skill	To demonstrate effective learned management skill at the workplace that leads to greater professional responsibilities and career advancement.

BBA CURRICULAR REQUIREMENTS (120 units)

• 1. GENERAL EDUCATION COURSES: 30 units/10 Courses
  • English, Communication & Critical Thinking Category: 6 units/2 Courses
    • GEN 101 English Composition
    • GEN 111 Introduction to Literature
  • Life, Physical Sciences & Mathematics Category: 12 units/Select 4 Courses
    • GEN 104 Mathematics
    • GEN 105 Algebra
    • GEN 106 Calculus
    • GEN 215 Introduction to Biology
    • GEN 216 Introduction to Physics
    • GEN 222 Cultural Anthropology
    • GEN 225 Anatomy and Physiology
  • Arts, Philosophy & Humanities Category: 6 units/2 Courses
    • GEN 212 Introduction to Philosophy
    • GEN 213 Introduction to World Religions
  • Sociology, Economics & Political Science Category: 6 units/Select 2 Courses
    • GEN 102 US History
    • GEN 103 US Government
    • GEN 112 World History
    • GEN 113 Introduction to Psychology
    • GEN 114 Sociology
    • GEN 223 Political Science

• 2. GENERAL BUSINESS REQUIRED COURSES: 30 units/10 Courses
  • BUS 201 Business and Society
  • ECO 215 Survey of Economics
  • BUS 215 Business Communication
  • BUS 313 Business Statistics
  • ECO 318 Macroeconomics
  • FIN 320 Principles of Financial Management
  • IST 320 Fundamentals of Computing
  • ACC 321 Financial Accounting
  • MKT 325 Principles of Marketing
  • IST 326 Data Communication and Distributed Networks

• 3. BUSINESS CORE COURSES: 30 units/10 Courses
  • BUS 314 Business Law
  • MGT 328 Process of Management
  • MGT 350 Organizational Behavior
  • ECO 418 Microeconomics
  • ACC 421 Managerial Accounting
  • BUS 425 Business Ethics
  • BUS 426 Quantitative Methods in Business
  • MGT 440 Operations Management
  • MGT 456 International Management
  • MGT 460 Leadership in Organizations

• 4. BUSINESS ADMINISTRATION COURSES: 15 units/5 Courses
  • BUS 416 Business Negotiation
  • IST 439 Enterprise Resource Management
  • MGT 445 Strategic Management
  • MGT 448 Human Resource Management
  • MGT 450 Project Management

• 5. SPECIFIC COURSES FOR EACH EMPHASIS (15)
  • Bachelor of Business Administration - Emphasis in Internet Marketing and Entrepreneurship (15 units/5 courses)
    • MGT 443 Entrepreneurship
    • MKT 450 Global Marketing
    • MKT 452 Advertising
    • MKT 456 Consumer Behavior
    • MGT 462 Small Business Entrepreneurs
  • Bachelor of Business Administration - Emphasis in Healthcare Administration (15 units/5 courses)
    • HCA 301 Fundamentals of Healthcare Systems
    • HCA 315 Medical Assisting
    • HCA 337 Statistics for Health Policy and Administration
    • HCA 425 Health Care Management–Organization & Behavior
    • HCS 430 IT for the HealthCare Profession

Bachelor of Business Administration
Total Semester Units:	120
Tuition per Semester Unit:	$150.00
Total Program Tuition	$18,000.00
Books and Instructional Materials (estimates)	$5,000.00
TOTAL CHARGES*	$23,000.00
*Plus applicable charges and Term Fees (see Fees Schedule herein)